If you want to find out why your website isn’t ranking as high as it should in searches, a comprehensive SEO audit can provide the answers. Our specialist team will conduct a range of SEO audit services on your site to analyse and assess the technical, on-page and off-page aspects of your website’s SEO.
Read on to find out more about our services or to request a customised SEO audit.
It can sometimes be difficult to get a handle on why your site is not ranking well in Google and other search engines. At Bold Web Design, our search engine optimisation team specialises in providing SEO audit services, analysing your site in detail and then creating a range of strategies designed to maximise your site’s presence and online visibility.
The SEO audit process includes assessing key features of your website and reporting on a range of key SEO elements:
We offer a variety of website SEO audit services designed to ensure your site is achieving maximum visibility in search results.
Get in touch with a Bold Web Design SEO specialist to discuss our full range of SEO audit packages and start improving your site’s overall performance today.
We offer professional SEO audit services designed to suit businesses of all sizes and across all industries. Check out the plans below, or get in touch and a member of our team will be happy to discuss the full range of options.
What are SEO audit services?
The first stage of our website SEO audit services involves a detailed analysis and assessment of your website, including the current traffic, how it is ranking for keywords, and to what extent it has been optimised in line with SEO best practice.
Once we have completed this initial assessment, we will draw up a list of recommendations that should be implemented on your site to boost its search engine rankings.
The actions that may be prompted by an off- and on-page SEO audit can include:
Any or all of these can impact on how your site is crawled by search engines, and consequently how well it ranks in enquiries. The Bold Web Design team will address these and any other factors impacting on your search ranking as part of a SEO audit package.
A full SEO audit is therefore the first step to ensuring that your site is performing to its full potential and ranking better in search engines.
On average, a SEO audit project will take around a month or so to complete, although it depends on the package that you choose.
Our basic plan SEO audit service takes 30 days, while the top end package will take 45 days. During this time, the SEO audit team will asses your website’s current performance and determine the best SEO strategy for going forward. Our aim is always to design and deliver approaches that ensure your site performs better in organic search rankings.
As part of our service, we will provide you wth a comprehensive SEO audit report that details our findings and outlines our team’s recommendations.
Our SEO site audit services are designed to ensure your site is ranking as well as it should for keywords. If it’s not, this can be down to a variety of factors, such as slow loading speeds or duplicate content, for example, but you might not easily be able to identify and rectify these issues yourself. This is the key benefit of a SEO audit package.
Bold Web Design SEO auditing plans explore all aspects of your site’s set up and optimisation, such as titles, meta descriptions, sitemaps and other on-page elements, and implement strategies for integrating these with your overall marketing to ensure your site is ranking as highly as it can.
Our SEO audits are especially valuable for websites where ranking is an ongoing issue, as they suggest a range of high quality, actionable recommendations that can be put into place quickly. Newly launched websites can also benefit from a SEO audit package during the initial design and implementation stage, so that they are performing well right from the start.
Therefore, regardless of whether your site has been live for some time or has only recently come online, SEO audits are an essential part of creating an effective online marketing strategy.
There can be a number of reasons why an attractive, well-designed website does not rank well in search results and consequently is not being seen. Not only does this mean all your hard work in designing your site is going to waste, but also that your website is not doing its job and attracting clients to your business.
In most cases, the reason for poor search results is website content.
The content might be too thin (i.e., not enough words on the page), title tags and meta descriptions might be poorly written or missing altogether, or you might have duplicate content in the form of multiple URLs pointing to the same page.
Our SEO auditing services will identify these and other on-page factors impacting on your ranking, and recommend appropriate changes and updates. In most cases, identifying and rectifying on-page errors will have a significant and rapid effect on your rankings.
Understanding how off-page factors affect your websites performance in search rankings is very important, as these make up around 80% of major search engines' ranking algorithms. One of the key elements of off-page SEO is links, such as the number of links on your site, the anchor text applied, and whereabouts on the page links are located.
These and other similar factors are referred to as off-page as they are generally not visible to users; however, this can also make them difficult for webmasters to spot as well. This is why a Bold Web Design SEO audit is so valuable, as it will identify all of the different off-page elements impacting your site’s ranking and recommend strategies for improvement. This will serve to improve your online presence and contribute significantly to your overall marketing success.
The way in which search engines access and index the content on your website are determined by a number of files stored on your server, such as .htaccess, robots.txt and sitemap.xml. Ensuring that these files are optimised and configured properly will therefore have a major impact on your site’s search ranking.
.htaccess is a distributed configuration file which enables you to specify and apply configuration directives on your site. This means that you are able to direct search engines and users to specific pages on your site, as well as applying 301 redirects and facilitating custom error pages.
The robots.txt file is placed in the root directory of your website and prevents web crawlers from accessing specific folders on your server. A robots.txt file can be used for stopping search engine spiders from accessing ‘dead end’ folders, such as PDF files, or folders that are not essential to your website theme.
When you create and submit an optimised sitemap.xml file, it enables search engine spiders to crawl your site more effectively. A sitemap also helps visitors to see all of the content on your site quickly and easily.
A sitemap.xml file provides a link and a description of it for each page on your website, which prioritises particular pages and creates a hierarchy, i.e., it ranks pages from the most to the least important.
There are other server configurations that can affect how well your site does in search rankings. These can include accurate HTTP headers, the inclusion of 404 error pages, and page loading speeds. A Bold Web Design SEO audit will identify any server errors or configurations inhibiting your site’s performance, and make recommendations for improvements.
Bold Web Design Internet marketing experts are on hand to help you get started with a SEO site audit right away.
We will work with you to determine which of our SEO audit service plans is best suited to your needs and budget, and begin the process as soon as it is convenient. The team will stay in touch throughout the process, and then present a comprehensive report of our findings at the conclusion, including recommendations for improvement and how solutions can best be implemented.
If you are looking for a local SEO audit, or want an experienced online SEO audit team to review your website’s current configuration, you can rely on our experience and expertise to provide cost effective, professional solutions.
We provide SEO services for businesses across Adelaide, and can deliver better website performance whatever industry or sector you are in.