Local SEO Adelaide

Looking for a professional local SEO expert? We can help

Improve Your Local SEO Services in 2021

Local SEO services are designed to raise your profile and presence in your local community. The
aim is to ensure that when people in your suburb are looking for products or services, your name is
the one that they find first. Get in touch with Bold Web Design to speak to one of our Adelaide SEO
specialists today.

What Is Local SEO and How Does it Work?

Local search engine optimisation (SEO) is designed to help businesses have a greater online
presence amongst users in their own suburbs and local area. The aim is to increase traffic,
generate leads and ultimately grow revenues.

Using the same sort of principles applied in traditional SEO, local SEO services are targeted at
customers in the local vicinity, ensuing you are prominent in their search results. As always, the
goal is being at the top of the search rankings so that more people can find you, contact you, and
buy your products and services.

We describe below some of the features we employ in our local SEO services to help boost your
online rankings for users in your neighbourhood.

What's Included?

Our local SEO services include the following features:


How local SEO works to improve your search rankings

There are a variety of different features involved in delivering local SEO services for your business. 

1. Optimise your listing on Google My Business

Google My Business listings are an important way of ensuring your business is found in local searches. The aim is for your enterprise to come at the top of the results when someone searches for ‘hardware store near me’ or ‘take-aways in my area,’ for instance. 

This is important because when someone searches for businesses in their area, Google will display what is known as a local SEO 3-pack; this consists of three businesses’ Google My Business listings being prominently displayed either just above or just below a map of the local area.

Your Google My Business listing contains the sort of information users very often want quick and easy access to, such as your address, phone number, website, opening hours or directions. 

Featuring in the Google local SEO 3 pack can be a real boost to your business, and so you need to claim, optimise and update your Google My Business listing. This is free, and so is an easy and convenient way of helping you to finish at the top of local search results. 

2. Other local listings

As well as your Google My Business page, there are other places where local listings and citations can help to increase your profile and improve your search results when people are looking for businesses in your area.

For instance, having an effective presence on sites and platforms like Yelp, Bing, Facebook and Instagram can all contribute to your success in local search results.

At Bold Web Design, we specialise in providing a comprehensive suite of local SEO services that will ensure you feature consistently at the top of search rankings in your area, driving more traffic to your website.

3. Target keywords

An important part of local SEO is targeting and including relevant localised keywords in your website content. 

For instance, if you are a dry cleaner in North Adelaide, you should aim to optimise your page titles, meta descriptions and the content on your site to include keyword phrases such as ‘Best dry cleaners in North Adelaide’ or ‘North Adelaide dry cleaning services.’

You can take this a step further and include location-specific pages on your website that also refer to adjoining suburbs e.g., you could include pages such as ‘Walkerville dry cleaners,’ or ‘Find dry cleaners in Prospect.’

This focus on location-based keywords means that you are more likely to appear at the top of local searches centred around your suburb or area. 

4. Keep track of ratings and customer reviews

Online reviews play a crucial role in the promotion of local businesses and helping you to get found in searches.

There are a number of places where customer reviews and testimonials can benefit your business.  As well as on your own website, you can solicit reviews on social platforms such as Google My Business, Facebook, Yelp and more. 

However, reviews on their own might not be enough. It is always helpful and much appreciated if you respond to any customer reviews that are posted, in order to show that you are engaging wth your customer base. 

Both the customer reviews themselves and the way you respond to them are helpful for your local SEO, as it demonstrates high levels of engagement with the community, so it’s important to regularly review and monitor them.

This can, however, be challenging and time consuming to do, which is why Bold Web Design offers this feature as part of a local SEO services package. 

5. Get links back to your site

You can also boost your local search results and reputation by getting links back to your site from other reputable businesses and organisations.

Earning links should be an important part of any local SEO strategy. Creating useful and relevant content that targets localised keywords is a helpful first step, as this can incentivise other local enterprises to link to you. 

Google and other search engines take into account the number and quality of links back to your sites from other local websites, so earning these sorts of links can also help to boost your local search rankings. 

6. What is the quality of the user experience?

The volume of local traffic coming your site (and staying there once they arrive) will depend to a large degree on the quality of the user experience (UX).

Therefore, analysing your bounce rate (e.g., the rate at which people leave your site without going to other pages ) is important, as it can be an indicator of the quality of the UX. A low bounce rate is crucial because not only does it mean you are meeting your customers’ needs, but it also contributes to your local search rankings.

Some of the things you can do to enhance your website’s UX include:

  • Improve the navigation and how users can find the information they need;
  • Ensure your site is optimised so that it loads quickly; and
  • Include a variety of different content on your site.

7. Make sure you website is mobile responsive

Having a mobile responsive website that displays fully on the smaller screens of smartphones and tablets is crucial to your local SEO and reach results. 

This is especially important to help you reach people who are searching on their phones when they are out and about, and need answers to their queries or want to visit your premises straight away.

There are ways in which you can check how mobile responsive your website is by using the Google Mobile-Friendly test tool.

If it turns out that your current website is not performing as well as it might do on portable devices, Bold Web Design can develop the mobile UX of your site, improving the search results and making your site more easily accessible to local customers on their phones.

Why does local SEO matter? How local SEO services help your business

Is it really necessary to devote additional time to local SEO? Are the benefits really worth the time and effort?

The evidence all points to the answer being yes. For instance, assessments of analytics across a wide variety of websites shows that an increasingly high proportion of searches include terms such as ‘near me,’ e.g., ’dry cleaners near me.’

Additional research also suggests that large numbers of consumers who undertake a local search then go on to visit those businesses that are located nearby. Where is a business is situated in relation to its customers is important, so if you can be recognised as a local company you are more likely to be considered by people in you area.

Therefore, in order to achieve this local presence, you need to have a range of effective local SEO strategies in place. Below, we outline the importance of some of these in more detail.

Local SEO is easy to track

You can track the effectiveness of your local SEO strategy so that you are always informed as to how a campaign is performing. 

Even more importantly, using tools such as Google Analytics or other similar analytics platforms means that you can see your site’s performance in real time, enabling you to adjust the features of a particular campaign if necessary to maximise results.

Being able to do this is important as it means you can be more responsive to what clients want, and tailor your SEO to get the best possible results.

Look good on Google My Business

Having an effective, informative and well structured Google My Business page means that you are well placed to gain a prominent place on any local search results.

Getting a position in the Google local SEO 3 pack regularly means that you are going to be in front of people searching for businesses in your suburb, ideally with a map and some welcoming images, while also adding credence to your organic search results ranking.

Local SEO boosts your website traffic

As a successful local SEO strategy makes you more prominent in search results, it will also in turn lead to an increase in traffic and a boost in sales and revenue.

Part of the reason for this is that your Google My Business page and website should include customer reviews and testimonials, which grows the confidence people have in your business and firmly locate you as an integral part of your local commercial district or retail sector. 

Get more foot-traffic to your physical store or location

Although it can sometimes be overlooked, being able to attract foot traffic to your physical location remains an important function of local SEO services.

As discussed above, huge numbers of online searches use terms like ‘near me,’ and so if your local SEO strategy is working well, anyone who is out and about on a shopping trip or a night out will be able to find where you are instantly, making it simpler for them to locate and visit you. 

Local SEO gives you an advantage over the competition

In simple terms, if you have an appealing and effective Google My Business page — and your rivals and competitors don’t — you are immediately going to rank better in searches and ultimately attract more visitors to your website.

This is because having a map and images displayed at the top of the search results page undoubtedly gives you the edge over your rivals. 

What to expect from the best local SEO services company

If you are trying to find the best local SEO services company to increase your site’s traffic and business, below are some factors and services they should be able to provide.

1. They rank at the top of the local search results themselves

If you are looking for local SEO companies to support you in your strategies, the first thing you should do is check out their profile and how well they rank in searches for their services.

Are they at the top of local searches? Do they have an effective, well designed GMB page? Do they come up on top if you search using terns like ‘best SEO services in Adelaide?’

If not, it might mean that their services are not really as effective and wide ranging as they could be, and so you have to decide whether they are really the best SEO agency to take care of your business. 

2. Transparent pricing and good value

If you are looking for the best local SEO companies to manage your campaigns, then the cost will naturally play a role in your decision.

This is why it’s important that an agency’s local SEO pricing is transparent, so you can see ahead of time how much you can expect to pay and what precisely you get for your money. 

At Bold Web Design, we let you know in advance how much you will be charged and what services you will enjoy. At the same time, we can customise and personalise the local SEO services we provide to meet your specific needs, and so get in touch with us and our SEO strategist will be happy to discuss your detailed requirements and budget. 

3. Read the reviews and testimonials

It should be the case that top local SEO companies have a good track record, with a slew of satisfied customers to their name. This is why reading customer reviews and testimonials can help you choose a SEO agency.

Reviews are a valuable form of social proof, and demonstrate the quality and effectiveness of services a SEO company has provided previously. Likewise, bad or negative reviews should give you pause — if a local SEO agency has not done a good job for someone else, how confident can you be that they will work better for you?

At Bold Web Design, we are always happy to share our customer reviews and testimonials so that when you are considering us as your SEO agency, you can make a fully informed decision. 

Custom local SEO services from Bold Web Design

At Bold Web Design, we understand the importance of customising a SEO campaign by taking into account a range of factors, including your business, your location(s), your customer base, your goals for growth, and your budget.

Therefore, we can create a local SEO plan that incorporates as many different locations as you need; if you have just one store or a chain of premises across Adelaide, we can deliver a customised local SEO strategy that will work for you and meet your needs. 

To find out more, you can read descriptions of our local SEO packages below to help you choose which services will work best for you. 

Local keyword research

Any SEO campaign needs extensive and well organised keyword research, as this determines which keywords are most relevant to your industry, how to best connect with customers in your location, and the sort of search terms your competitors are using.

Research is even more important in a local SEO campaign, and targeting localised keywords is essential. Using your suburb, district name or state in descriptions of your services and website content, for instance, can be crucial to determining how well you rank in search results.

For instance, incorporating keyword phrases such as ‘Campbelltown dentist,’ ‘Seaford take away,’ ‘Vet surgery in Salisbury,’ or ‘best tile store in Henley Beach’ in your on-page content, meta titles and meta descriptions is an extremely effective local SEO technique for ensuring you get found in searches.

At Bold Web Design, local keyword research is included in all of our SEO packages.

Set up and optimise Google My Business

Any business hoping to attract local customers needs Google My Business (or GMB) as part of a local SEO plan. Without one, you could be missing out on opportunities to rank more highly in local search results.

A GMB listing provides invaluable contact information that is instantly accessible without users necessarily needing to click through to your website, making it easy and convenient for someone to call your business straight from the search results page.

However, there is much more than can be displayed on a Google My Business page, such as:

  • Phone number
  • Buttons to get one-click access to your website or directions to your physical location
  • Opening hours
  • Images of your premises
  • Background information and FAQs
  • Product images and descriptions
  • Customer reviews and an average Google rating

All of this information (and more) is displayed as part of a GMB ‘card’ that appears either as part of the 3 pack, or on the right hand side of the search results page.

Bold Web Design can set up and manage your Google My Business page so that it is engaging and up to date, and provides prospective customers with all the information they need to learn more and make contact with you as quickly and easily as possible 

Local optimisation on other local business websites

One of the keys to search ranking success is to be as widely visible online as you can be. This means also having an active and engaging social media presence in addition to your website, so that there are more opportunities for potential customers to find you whatever sites or platforms they regularly use.

At Bold Web Design, our local SEO packages include optimisation of your listings on sites such as: 

  • Facebook (including setting up a new business page or reviewing your existing page)
  • Bing Local
  • Apple Maps
  • Yelp
  • Instagram
  • Pinterest
  • LinkedIn

In essence, the more places in which you appear online the better, and an effective local SEO strategy can help you to achieve this. 

Making your on-page SEO for you

The best SEO strategy will be made up of a range of different features, including on-page SEO. 

On-page search engine optimisation is the means through which you optimise your site’s content so that it ranks more highly and appears more regularly in search results. In order to achieve this, your on-page SEO needs to carefully produced, regularly assessed and updated when necessary. 

Some of the on-page SEO features we can set up and manage as part of a package include:

  • Keyword research and optimisation: Researching the keywords that are most effective for your business and industry is an important part of ensuring that your site ranks well in local searches. It not only helps people to find you online, but also makes it easier for people to locate and visit your physical store or offices. Therefore, on-page SEO should be a carefully constructed part of your strategy.
  • High quality, useful content: The content on your website is fundamental to your ranking and your local SEO performance. As well as being informative and engaging, your content also needs to include relevant localised keyword phrases that are related to and highlight your location, e.g., ‘hairdressers in Hindmarsh,’ ‘Parkside plumbers,’ ‘best fish and chips in Woodville,’ etc.
  • Target your keywords: Beyond the content, targeted keywords also need to be incorporated into your page titles, alt titles, meta titles and meta descriptions. This helps search engines to better locate your business so that you feature in local searches, but it is also a helpful tool to encourage users to choose your site over that of a rival. 
  • Get alt titles working for you: Alt titles often get neglected but are invaluable in helping your site be found by search engines. Using alt titles to describe your images with targeted keywords means that Google and other search engines are able to show these images in local searches, giving your website an extra channel through which it can be found. 
  • Update your content regularly: As part of a local SEO plan, you should make sure that you are regularly adding new content to your website, while also ensuring your existing content remains fresh and relevant. This is important because Google and other search engines value content that is new or frequently updated, so a strategy that includes a blog or other content that is updated often is important. 

Is your address on your website?

Although it might seem obvious, it is surprising how many websites don’t actually feature their physical address and location.

Therefore, to rank as well as you can in local search results, your SEO package should ensure that your address is visible and accessible throughout your website, ideally with maps and a directions function.

Website copywriting with locally-optimised items

To bring all of the elements of your local SEO plan together, it is crucial that your website copywriting and content is crafted in such a way that it features locally-optimised keywords, effective titles and alt tags, and includes a range of media and content styles. 

Titles and meta descriptions (for 5 keywords)

As part of our local SEO packages, Bold Web Design creates title pages and meta descriptions for every page of your site. This not only increases your appeal and engagement for users, but also enhances your search results and how often you feature in local searches. 

Bold Web Design takes a personal approach

At Bold Web Design, you will have your own dedicated account representative whose role it will be to manage every aspect of your SEO campaigns.

We take this approach to ensure that your local SEO is being customised in response to your business’ needs and is always tailored to directing the right sorts of customers to your website.

Your Bold Web Design account manager will come to know your business and customer base inside out, to ensure that all of your marketing and SEO plans are right for your industry and location, while also looking closely at what your competitors are doing in the same space.

Everything Bold Web Design does will be customised and designed to complement any other media and marketing strategies you may have in play. Whether it’s TV or radio advertising, EDM email campaigns or social media promotions, we will ensure your local SEO plan works hand in hand with any other advertising strategies you are using.

Schedule for SEO project management

As part of your SEO package, we will develop an online project management schedule so that all relevant parties know what you can expect us to do, and when you can expect us to do it. 

Traffic reporting every month

The whole purpose of local SEO is to increase traffic to your website. This means that any campaign needs to be regularly monitored and assessed, and as part of this process we’ll provide you with ongoing monthly traffic reporting so we can see which are the best SEO strategies for your business. 

Google My Business report every month

We will also provide regular reports on the performance of your Google My Business page, including how many times you appear in searches, how many people click on your listing, and how many viewers convert into website visitors.

Customer review reporting every month

Each month, we will report back to you on how many people have reviewed you, what they have to say, and how we have responded to these testimonials. 

If you want to see more specific details of our local SEO management services, check out our pricing table below. 

Local SEO services get you more foot traffic!

While Bold Web Design offers a comprehensive suite of local SEO services, we also provide much more in the online marketing space.

As a specialist digital marketing agency, we can support you in every aspect of your online marketing and promotions, including: 

  • Search engine optimisation (SEO)
  • Pay-per-click advertising (PPC)
  • Social media marketing campaigns
  • EDM email marketing campaigns
  • Reputation and online review management
  • On-page SEO and website design
  • Content marketing campaigns
  • And more!

Bold Web Design will work with you to achieve your marketing objectives regardless of the size of your business, the sector you operate in, or your location.

We have a long track record of client satisfaction, and are always happy to provide customer reviews and testimonials as a means of demonstrating our consistently high performance levels. 

The in-house Bold Web Design team is committed to delivering the best localised SEO results for your business, and you can contact us at any time to learn more about our approach, strategies and techniques.